• This is what motivates our business most

    ACCOMPANYING MANAGEMENT IN SEIZING THE FUTURE OF THEIR BRANDS

  • BRAND STRATEGY

    A brand is a living organism,

    It has the duty to renew itself, to remain desirable

    MISSIONS & TOOLS

    Define a competitive and striking positioning.
    Establish a strategy for a clear brand personality, a differentiating tone and story.

     

    • Brand Book
    • Style Book
    • Concepts
    • Lifestyle definition
    • Story telling
    • Qualitative customer assessment
    • Prospective workshops thematics
    • Innovation workshops
    • Retail experience workshops

     

  • TRENDS & CREATION

    Other Format is an alternative personalized trend and design bureau

    MISSIONS & TOOLS

    Give a clear vision of the marketplace and its opportunities in order to catalyze your strategy, your innovations and your success


    Devise collections according to your market place and brand profile trends

    Personalized socio-market trends

    Personalized products trends

    Purchasing guide

    Collection auditing

    Collection follow up

    Spec sheets

    Pre-production collection review

    Range planning workshops

    Artistic direction

  • IMAGE & RETAIL EXPERIENCE

    One has to create cohesion, to generate desire and belonging

    MISSIONS & TOOLS

    Create a differentiating retail experience place, in keeping with the brand

     

    Improve the points of sales’ trade performances

    Re-create a connection with the brand

    Think of human resources as contact points with the brand philosophy

     

     

    • Communication strategy & identity
    • Visual Identity
    • Catalogue / Look book
    • Events
    • Shop concept
    • Merchandising & window display

     

  • OTHER FORMAT

    understand create connect

     

    Some will say that OTHER FORMAT has an anglo-saxon rather than french vision, as we place strategy at the core of our work

     

    UNDERSTAND

     

    Understand your brand, your marketplace, your goals.

     

    CREATE

     

    Create practical tools in keeping with your image. Bring ideas to the foreground.

     

    CONNECT

     

    Spread your strategy and your image to your customers as much as your
    in-house teams.

     

     

    OTHER FORMAT is a platform of experts, each and all specializing in their own field, and with at least 10 years’ experience.

     

    The agency was created in Paris by Mathieu Forestier, trained as an engineer. Today he mixes pragmatism with the realm of creation.
    He directed the White Sky agency for 10 years before starting a new agency under another format...

  • BEING A BRAND IS MORE AND MORE COMPLEX

    Today, more than ever, being a step ahead on the market is crucial

    Opportunities are numerous, one has to know how to catch them, sort them out and then transmit them, in order to change them in to value generating ideas or to make regular adjustments by acting internally on the product, on the human side, as well as on all the contact spots with the customers.

    A good product alone is not enough any more, even though it must be the basis.The brand needs to build itself around foundations both substantial and easy to grasp, as much for the customer as for the in-house teams.

    Market position and values are key issues which have to be communicated.
    There is no performance without desire, which inspires willingness to act and energy to undertake

    Information on the product is just as important as the brand image
    Brand universes may broaden and take up new territories

    A point of sale is a place of experience which varies according to circumstances.

    Digital, nowadays a very powerful tool, enables to speed up the taking of one’s position on the marketplace

    Brands need to gain the loyalty of collaborators as much as customers.

  • TEAMS

    A human size agency.
    We have chosen to have a few clients but to be involved with them.

    THE EXPERTS

     

    • Brand strategy specialists
    • trend chasers
    • Artistic directors
    • Events organizer
    • Cosmetics and fragrance specialists
    • Retail architects
    • Visual merchandisers
    • Menswear, womenswear and childrenswear designers
    • Accessory designers, babywear designer
    • Design specialists
    • Photographers
    • Graphic designers
    • Trainers

     

  • SMALL IS BEAUTIFUL

    Accessible agency, listening, which considers each client as his best client.

    Phone

     

    + 33 6 72 70 14 05

     

    + 33 1 42 46 00 37

    Email

    Email

     

    info@otherformat.com

     

    Adress

     

    OTHER FORMAT

     

    22, rue Vaneau

    75007 PARIS

    France